Learning track
Understand Digital Marketing
Learn how businesses understand audiences, choose channels, guide customer journeys and measure outcomes online.
Start lesson 1What you’ll understand
The useful ideas. In the right order.
- Explain the main digital channels and media types
- Map a realistic customer journey
- Choose meaningful measures and understand attribution limits
Course roadmap
6 focused modules. One clear path.
Marketing foundations
Start with people, value and exchange—not platforms.
- 0112 min →
What is marketing?
Understand needs, audiences, offers, communication and exchange.
- 0216 min →
How is digital marketing different from traditional marketing?
Compare distribution, targeting, interaction and measurement without declaring one always better.
- 0316 min →
What are owned, earned and paid media?
Understand control, reach, trust and cost across three useful categories.
People and journeys
Understand who may buy and how decisions develop.
- 0417 min →
What are audiences, segments and personas?
Group people using useful evidence without turning them into stereotypes.
- 0518 min →
What are a customer journey and marketing funnel?
Use awareness, consideration, conversion and retention as a helpful model—not a law.
- 0617 min →
What are leads, conversions and retention?
Define valuable actions and why keeping customers matters.
Channels working together
Give each channel a clear job.
- 0720 min →
What are the main digital marketing channels?
Compare websites, search, content, social, email, paid media and partnerships.
- 0817 min →
What is the difference between organic and paid marketing?
Compare time, control, cost, durability and how the two can support each other.
- 0921 min →
How do you plan an integrated digital campaign?
Connect a goal, audience, message, channels, destination, measurement and follow-up.
Measurement and economics
Judge activity using business context.
- 1019 min →
What are marketing KPIs and analytics?
Choose measurements that connect activity to a real objective.
- 1120 min →
What are CAC, ROAS and ROI?
Calculate three different financial measures and understand their limits.
- 1219 min →
What is marketing attribution?
Understand attribution models, missing data and why credit is not the same as causation.
Relationships, automation and privacy
Follow up without losing trust.
- 1318 min →
How do CRM, email and remarketing work together?
Manage consented relationships and useful follow-up across the customer lifecycle.
- 1419 min →
How are automation and AI used in marketing?
Use assistance for research, creative, segmentation and operations with human review.
- 1520 min →
What do privacy and consent mean for digital marketing?
Understand responsible collection, consent signals and why tools do not replace legal advice.
Choosing a practical plan
Match ambition to evidence, budget and capacity.
See the idea
A simple visual path.
The subject becomes easier when you can see how each step connects.