Learning track
Understand Digital Audits
Learn how to review a digital presence, separate evidence from opinion and turn findings into priorities.
Start lesson 1What you’ll understand
The useful ideas. In the right order.
- Define an audit scope and baseline
- Review major digital areas with suitable evidence
- Prioritise findings into an accountable action plan
Course roadmap
4 focused modules. One clear path.
Start with the right question
An audit needs a purpose before it needs tools.
Website and search review
Check whether people and search systems can use the site.
- 0320 min →
How do you audit website clarity, UX and accessibility?
Review journeys, navigation, forms, mobile use, keyboard access and content clarity.
- 0419 min →
How do you audit performance, maintenance and security basics?
Use tools and manual checks without treating an automated score as the full answer.
- 0522 min →
How do you audit technical and on-page SEO?
Check discovery, index controls, status codes, structure, content and internal links.
- 0620 min →
How do you audit content, backlinks and local visibility?
Review quality, gaps, duplication, risky links, profiles and location information.
Marketing and measurement review
Check whether campaigns and reporting support decisions.
- 0719 min →
How do you audit social media and brand consistency?
Review audience fit, formats, response, identity and customer-facing accuracy.
- 0821 min →
How do you audit paid advertising?
Review objectives, targeting, creative, budgets, search terms, pages, measurement and policy.
- 0921 min →
How do you audit analytics and conversion tracking?
Check definitions, tags, consent, duplicates, gaps and whether reported actions are real.
Turn findings into action
Prioritise and assign the work.
- 1019 min →
How do competitor research and AI visibility fit into an audit?
Use observations carefully and avoid invented competitor causes or AI ranking scores.
- 1118 min →
How do you prioritise audit findings?
Use impact, confidence, effort, risk, dependencies, owner and timing.
- 1215 min →
When should a business audit again?
Monitor implementation and repeat the right checks after meaningful change.
See the idea
A simple visual path.
The subject becomes easier when you can see how each step connects.