WebsitesModule 4: Quality and inclusionLesson 11 of 15
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16 min lesson · Updated August 2026

What makes a website accessible?

An accessible website lets disabled people perceive, understand, navigate and operate its content and functions using different senses, devices and assistive technologies; it is built through requirements, design, code, content and testing.

What you will learn

By the end, you will understand:

  • Understand accessibility as a shared product responsibility
  • Recognize core keyboard, structure, contrast, form and media needs
  • Use WCAG and human testing without claiming automatic perfection

Visual explainer

See the idea clearly.

People use websites in different ways

NeedExamples
VisionScreen readers, magnification, high contrast, meaningful alternatives.
HearingCaptions, transcripts and visual alerts.
MobilityKeyboard, switch, voice input and forgiving targets.
Cognition/learningClear language, predictable structure and error recovery.
SpeechAlternatives to voice-only contact/authentication.
Temporary/situationalInjury, glare, noise, slow connection or divided attention.

WCAG organizes testable requirements

WCAG principles are perceivable, operable, understandable and robust. Conformance is evaluated against defined success criteria and a scope/version/level—not a vague accessibility score.

Laws and procurement requirements vary. This lesson explains practice, not jurisdiction-specific legal advice.

High-value foundations

  • Semantic headings/landmarks
  • Keyboard operation/no trap
  • Visible unobscured focus
  • Text alternatives
  • Captions/transcripts
  • Labels/instructions
  • Specific errors/recovery
  • Sufficient contrast
  • Zoom/reflow
  • Touch target size
  • No color-only meaning
  • Motion controls
  • Accessible names/status
  • Consistent help/navigation

Alternative text depends on purpose

Describe the information or function an image contributes, not every pixel. Decorative images should be ignored; complex diagrams need an equivalent explanation; linked images need a useful action name.

Do not start every alternative with “image of” or use AI descriptions without human contextual review.

Forms need more than placeholders

  1. 01

    Visible label

  2. 02

    Instructions/format

  3. 03

    Programmatic association

  4. 04

    Keyboard/touch input

  5. 05

    Validation after appropriate point

  6. 06

    Specific error identification

  7. 07

    Preserved values

  8. 08

    Correction path

  9. 09

    Success confirmation

Testing combines methods

Automated tools catch some code patterns. Manual keyboard, zoom, screen-reader and content review finds issues automation cannot. Disabled-user involvement reveals real task barriers.

Accessibility overlays cannot automatically guarantee conformance or repair every source problem.

Real-world example

Example: a color-perfect form still fails

Example

A form passes automated contrast checks, but errors appear only as red borders and focus jumps nowhere. The fix adds text errors linked to fields, a summary, preserved input and programmatic status while retaining visual cues.

Try this

Perform three accessibility checks

Complete one task with keyboard only, zoom to 200–400% as appropriate, and inspect images/forms with a screen reader or accessibility tree. Record barriers and exact steps.

Common questions

Questions beginners ask.

What is web accessibility?

Designing and building web content so disabled people can perceive, understand, navigate and operate it.

What is WCAG?

The Web Content Accessibility Guidelines, a W3C standard with principles, guidelines and testable success criteria.

Does accessibility only help blind people?

No. It addresses visual, hearing, mobility, speech, cognitive and other needs.

Can an automated tool prove accessibility?

No. It finds a subset of issues and requires manual and human evaluation.

Do images always need alt text?

Meaningful images need an equivalent; decorative images should be ignored by assistive technology.

Why are placeholders not labels?

They disappear/change, may be low contrast and do not reliably identify a field.

What is visible focus?

A clear indicator showing which interactive element currently receives keyboard input.

Does accessibility make design boring?

No. It creates constraints for inclusive clarity, not one visual style.

Assessment

Check what you understood.

5 questions · instant explanations

1. What does accessibility support?
2. What can automation do?
3. What should decorative images do?
4. What must a form error provide?
5. True or false: WCAG conformance can be established from one automated score.

Sources

Primary references.