Learning track
Understand Google Ads
Understand Google advertising from the auction and campaign structure to measurement and automation.
Start lesson 1What you’ll understand
The useful ideas. In the right order.
- Explain how paid search works
- Read core advertising metrics
- Recognise the measurement and landing-page work needed before optimization
Course roadmap
4 focused modules. One clear path.
Paid search foundations
Understand what is bought and when an ad can appear.
Build a Search campaign
Organise targeting, messages and destinations.
- 0316 min →
What are campaigns, ad groups, ads and assets?
Learn the account hierarchy without depending on a temporary interface.
- 0418 min →
What are keywords, search terms and negative keywords?
Understand targeting intent and prevent irrelevant traffic.
- 0517 min →
What makes a relevant search ad and landing page?
Connect the search, message, page and next action.
Budgets, bidding and campaign types
Choose how the system spends and where ads can appear.
- 0620 min →
How do budgets and bidding work?
Understand daily budgets, CPC, automated bidding and conversion-focused strategies.
- 0719 min →
What are Search, Display, Video, Shopping and Performance Max?
Compare the main campaign families and their purposes.
- 0815 min →
How do location, device, schedule and audience controls work?
Use targeting settings without assuming they guarantee who will convert.
Measurement and improvement
Give automation better information and judge business value.
- 0920 min →
What do impressions, clicks, CTR, CPC, CPA and ROAS mean?
Calculate the measures and know what each one leaves out.
- 1021 min →
How do conversion tracking and attribution work?
Connect Ads, tags and GA4 while respecting consent and measurement limits.
- 1120 min →
How do you improve Google Ads responsibly?
Review search terms, creative, pages, measurement, automation, policy and common waste.
See the idea
A simple visual path.
The subject becomes easier when you can see how each step connects.
Keep going