Case study · Recruitment
Sony Manpower
A clearer recruitment website supported by search content and long-term SEO work.
- Website
- SEO
- Content
01 · The business
About the business
Sony Manpower is a recruitment business serving employers and job seekers across a broad range of roles and country routes.
The offer covered several audiences and types of recruitment information. The website needed to make those routes understandable while supporting useful search-led content over time.
02 · The brief
What they needed
- 01
Make a broad recruitment offer easier to understand.
- 02
Help employers and job seekers find the right information.
- 03
Build stronger visibility through useful search content.
03 · Our role
What SYNC did
Each contribution below is part of the verified project scope.
Website structure
Services, countries, roles and trust information were organised into clear paths.
SEO
Technical and on-page search work supported long-term visibility.
Content
Repeatable pages and guides gave the website room to answer deeper questions.
04 · Project detail
The work
Website structure
Services, countries, roles and trust information were organised into clear paths.
SEO
Technical and on-page search work supported long-term visibility.
Content
Repeatable pages and guides gave the website room to answer deeper questions.
05 · Decisions
Key decisions
- Separate service, country and role information so visitors could reach the relevant path without reading through the whole site.
- Build stable information pages and guides alongside changing recruitment content, giving search work a dependable structure.
- Keep employer and job-seeker needs visible without mixing their next actions.
06 · Delivery
Deliverables
- Website
- SEO
- Content
07 · Result / evidence
Verified search performance.
A recruitment website and content system, supported by measurable search visibility.
- Clicks
- 190K
- Impressions
- 13.2M
- Average CTR
- 1.4%
- Average position
- 7.6
Project summary
- Client
- Sony Manpower
- Industry
- Recruitment
- Status
- Completed
- Services
- Website, SEO, Content
- Platform
- Website and content platform
- Project type
- Recruitment website and ongoing search programme