Case study · Tourism

Jack Sparrow Cruise

Cruise, safari, yacht and water activities brought into one clearer booking journey.

Tourism

Jack Sparrow Cruise project preview

01 · The business

About the business

Jack Sparrow Cruise presents tourism experiences including cruises, safaris, yachts and water activities.

Several different experiences and package details had to live in one place without making comparison or booking feel complicated.

02 · The brief

03 · Our role

Each contribution below is part of the verified project scope.

Experiences and packages were separated into clear browsing paths.

Practical details were organised so visitors could compare options.

Direct contact and booking actions were kept easy to reach.

04 · Project detail

Experiences and packages were separated into clear browsing paths.

Practical details were organised so visitors could compare options.

Direct contact and booking actions were kept easy to reach.

05 · Decisions

Organise the site around experience types and packages so visitors could compare relevant options.
Keep practical details close to each experience instead of separating them into a generic information area.
Place booking and direct-contact routes where a visitor would naturally need them.

06 · Delivery

07 · Result / evidence

A booking-focused tourism website covering the client’s main experiences and contact routes.

Project summary