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Learning track

Understand SEO

Learn how search engines discover, understand and show pages—including modern AI search experiences.

18 lessonsAbout 331 minutes
Start lesson 1

What you’ll understand

The useful ideas. In the right order.

Course roadmap

7 focused modules. One clear path.

Module 01

Search and SEO foundations

Understand the result page before trying to improve it.

2 lessons
  1. 01

    What is SEO?

    Learn what search engine optimization does, what it cannot promise and how organic results differ from ads.

    15 min →
  2. 02

    What appears on a search results page?

    Understand SERPs, result types and the reason behind a search.

    16 min →
Module 02

How search finds pages

Follow a page from discovery to a possible result.

2 lessons
  1. 03

    How do search engines discover and read pages?

    Learn links, sitemaps, crawlers, Googlebot and rendering.

    18 min →
  2. 04

    What are indexing and ranking?

    Separate storage in an index from selection and ordering for a particular search.

    17 min →
Module 03

Queries, keywords and intent

Research how people express needs.

2 lessons
  1. 05

    What are keywords, search queries and search intent?

    Learn the terms, common intent categories and why real searches are messy.

    17 min →
  2. 06

    How do you research what people search for?

    Use customers, Search Console, Trends and tools without treating estimates as facts.

    18 min →
Module 04

Pages and content

Make information easier to understand and choose.

3 lessons
  1. 07

    What is on-page SEO?

    Improve titles, headings, URLs, snippets, images and internal links around one useful page purpose.

    20 min →
  2. 08

    What makes content useful for search?

    Cover originality, experience, maintenance, topic depth, duplication and cannibalization.

    20 min →
  3. 09

    How do internal links and site structure help SEO?

    Connect related pages with descriptive routes and anchor text.

    15 min →
Module 05

Technical foundations

Control access, duplication and page quality.

3 lessons
  1. 10

    What are robots.txt, noindex, canonicals and redirects?

    Understand four commonly confused controls and HTTP status codes.

    22 min →
  2. 11

    How do mobile, speed, JavaScript and HTTPS affect SEO?

    Learn practical technical quality without treating one score as the whole answer.

    20 min →
  3. 12

    What are structured data and international SEO?

    Understand schema eligibility, visible-content accuracy, languages and regions.

    18 min →
Module 06

Authority, local search and measurement

Earn discovery and judge meaningful results.

3 lessons
  1. 13

    What are backlinks and digital authority?

    Understand earned links, digital PR and why manipulative link schemes are risky.

    17 min →
  2. 14

    What is local SEO?

    Connect websites, Business Profiles, reviews, location relevance and citations.

    16 min →
  3. 15

    How do you measure SEO?

    Use clicks, impressions, CTR, position, analytics and conversions with their limitations.

    20 min →
Module 07

AI search and realistic expectations

Understand what changed—and what did not.

3 lessons
  1. 16

    How do AI Overviews and AI Mode use the web?

    Explain retrieval, query fan-out, supporting links and eligibility in simple language.

    22 min →
  2. 17

    What do AEO, GEO and answer-engine visibility mean?

    Separate useful industry concepts from official requirements and speculation.

    20 min →
  3. 18

    How long does SEO take, and which tools help?

    Set realistic expectations and use free and paid tools without believing magic scores.

    20 min →

See the idea

A simple visual path.

The subject becomes easier when you can see how each step connects.

Keep going

Guide and resources.

Resource

Basic SEO Checklist

A simple, practical checklist you can work through at your own pace.

Open →

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