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SEO Audit Checklist

A structured first review for a website you own or are authorised to check. Record evidence instead of guessing.

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01

Access and index controls

Public pages return the intended status.
HTTPS works consistently.
robots.txt and noindex do not block important pages accidentally.
Canonical URLs and redirects are deliberate.
The XML sitemap contains public canonical URLs only.
02

Structure and links

URLs are readable and stable.
One clear page owns each important purpose.
Navigation exposes important services and information.
Orphan and broken internal links have been checked.
Breadcrumbs match the visible hierarchy where used.
03

Page purpose and content

Each page has one clear question or purpose.
One main heading accurately describes the page.
The direct answer or value appears early.
Titles and descriptions are useful rather than stuffed.
Claims, dates, quotes and results have evidence.
04

Technical experience

Mobile pages are readable and usable.
Important images have suitable size and alternative text.
No significant console or mixed-content errors appear.
Structured data matches visible page content.
Performance issues have an owner and priority.

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