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Learning track

Understand Social Media

Understand platforms, formats, recommendation systems, strategy, community and measurement.

16 lessonsAbout 287 minutes
Start lesson 1

What you’ll understand

The useful ideas. In the right order.

Course roadmap

6 focused modules. One clear path.

Module 01

From social networks to recommendation feeds

See how social media became a discovery system.

2 lessons
  1. 01

    What is social media?

    Understand social networks, publishing, communities and recommendation-led feeds.

    15 min →
  2. 02

    How did social media develop?

    Follow the useful milestones from early communities to video-first discovery.

    16 min →
Module 02

Choose the platform

Different platforms serve different behaviors and formats.

4 lessons
  1. 03

    How are Facebook and Instagram used by businesses?

    Compare communities, feeds, Stories, Reels, messaging and business tools.

    18 min →
  2. 04

    How does TikTok-style short video discovery work?

    Understand interest-led recommendations, short-video behavior and Creative Center.

    18 min →
  3. 05

    How does YouTube work for businesses and creators?

    Compare Search, recommendations, long video, Shorts, Live and community formats.

    18 min →
  4. 06

    When do LinkedIn, Pinterest, Snapchat and X make sense?

    Choose by audience behavior and content fit rather than popularity alone.

    17 min →
Module 03

Formats and creative choices

Match the idea to the way people consume it.

2 lessons
  1. 07

    Posts, carousels, Stories, Reels or Live?

    Compare format strengths, lifespan, production needs and audience behavior.

    18 min →
  2. 08

    What are hooks, retention and original content?

    Understand the opening, continued attention and why copying trends is not a strategy.

    17 min →
Module 04

Virality without myths

Learn why distribution expands, slows or stays niche.

3 lessons
  1. 09

    What does “viral” really mean?

    Learn audience tests, watch behavior, shares, saves, relevance, timing and uncertainty.

    22 min →
  2. 10

    Does virality work the same on every platform?

    Compare known platform signals and separate follower reach from recommendation reach.

    20 min →
  3. 11

    Do more views mean more customers?

    Separate reach, relevance, action and long-term value.

    15 min →
Module 05

Plan, publish and participate

Create a rhythm and look after the community.

3 lessons
  1. 12

    How do you build a social media strategy?

    Set goals, audience, voice, content pillars and platform roles.

    20 min →
  2. 13

    How do calendars and content repurposing work?

    Plan a sustainable rhythm and adapt ideas instead of copying files blindly.

    18 min →
  3. 14

    What are community management and moderation?

    Respond, escalate, protect users and handle criticism responsibly.

    17 min →
Module 06

Measure and improve

Use platform data without chasing empty numbers.

2 lessons
  1. 15

    What do reach, views, watch time and engagement mean?

    Understand definitions, platform differences and business actions.

    20 min →
  2. 16

    Which tools help with social media?

    Use native insights, planning and AI tools while avoiding common strategic mistakes.

    18 min →

See the idea

A simple visual path.

The subject becomes easier when you can see how each step connects.

Keep going

Guide and resources.

Resource

Social Media Planning Sheet

A simple, practical checklist you can work through at your own pace.

Open →

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