Case study · Fabric e-commerce
Waynah Textiles
A repeatable online catalogue built around products, categories and consistent imagery.
- E-commerce
- Branding
- SEO
01 · The business
About the business
Waynah Textiles is an online fabric store organised around products, categories and repeatable catalogue information.
A growing product range needed a maintainable store structure, consistent imagery and search-ready product information.
02 · The brief
What they needed
- 01
Organise products into a maintainable catalogue.
- 02
Create consistent product information and imagery.
- 03
Prepare the store for search and future uploads.
03 · Our role
What SYNC did
Each contribution below is part of the verified project scope.
Online store
WooCommerce, categories and product templates formed the store foundation.
Catalogue system
Repeatable fields and image rules made products easier to add.
SEO setup
Metadata, sitemap and indexing work supported discovery.
04 · Project detail
The work
Online store
WooCommerce, categories and product templates formed the store foundation.
Catalogue system
Repeatable fields and image rules made products easier to add.
SEO setup
Metadata, sitemap and indexing work supported discovery.
05 · Decisions
Key decisions
- Use WooCommerce with repeatable product and category patterns so future uploads could stay consistent.
- Define image and information rules alongside the catalogue structure.
- Prepare metadata, sitemap and indexing foundations as part of the store build.
06 · Delivery
Deliverables
- E-commerce
- Branding
- SEO
07 · Result / evidence
The agreed work was completed.
An e-commerce foundation with a structured catalogue, clear product standards and search setup.
Project summary
- Client
- Waynah Textiles
- Industry
- Fabric e-commerce
- Status
- Completed
- Services
- E-commerce, Branding, SEO
- Platform
- WooCommerce
- Project type
- E-commerce website and catalogue system