Marketing & Ads
Google Ads
Reach people while they are actively searching for what your business offers.
Get Google Ads ↗The basics
What is Google Ads?
Google Ads can place a paid result in front of people searching for a relevant product or service.
Business value
Why it matters
Reach people with clear intent
Send visitors to a focused page
Track clicks and enquiries
The work
What we do
Open an item to see what this part of the work covers.
Search research+
We identify the searches that fit the offer.
Campaign setup+
We organise adverts, groups and settings.
Ad writing+
We create clear adverts around the search.
Landing path+
We connect clicks to a useful page and action.
Review+
We check search terms, actions and spend.
Possible deliverables
What you may get
The final list depends on the scope we agree together.
- Campaign structure
- Keyword plan
- Search adverts
- Tracking checks
- Ongoing review if agreed
Before you decide
Is this the right fit?
A useful scope starts with context, responsibilities and realistic expectations.
Who it is useful for
Businesses whose customers actively search for a product or service and can reach a focused landing path.
What we need from you
A realistic budget, account access, a clear offer, service locations and a page or contact process ready for traffic.
What is not automatic
Ad spend is separate. SYNC cannot guarantee position, enquiry volume or acquisition cost. Landing-page changes require agreed scope.
A realistic outcome
Search campaigns organised around intent, negative keywords, relevant adverts, conversion actions and ongoing review where agreed.
How it starts
How we start
Share the business goal, the current setup and anything that is limiting progress. We review the relevant material, ask the questions needed to define the work and confirm the scope before delivery begins.
You will know what is included, what you need to provide and which dependencies can affect timing or results.
FAQ
Common questions
Is ad spend included?+
No. Advertising spend is paid separately to Google.
How much should I spend?+
It depends on search demand and competition. We recommend a useful starting range.
How quickly can ads start?+
Preparation can begin once access, the offer and landing page are ready.
What happens after someone clicks?+
They should reach a focused page with a clear way to contact, book or buy.
Can SYNC work with what I already have?+
Yes. We can review the current setup first and recommend what is worth keeping or improving.
What happens before work starts?+
We confirm the goal, scope, responsibilities and expected timing before starting.
Your next step
Want us to look at your Google Ads setup?
Tell us a little about the business. This service will already be selected in the enquiry form.