Marketing & Ads

Meta Ads

Reach useful audiences through Facebook and Instagram advertising.

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The basics

What is Meta Ads?

Meta Ads are paid adverts shown across Facebook and Instagram. They can help people discover an offer and take a clear action.

Business value

Why it matters

01

Reach selected audiences

02

Promote an offer quickly

03

Test different creative ideas

04

Generate messages, leads or visits

The work

What we do

Open an item to see what this part of the work covers.

Campaign plan

We choose the goal and action the advert should support.

Audience

We define useful audience groups.

Creative

We prepare or guide the words and visuals.

Setup

We build and check the campaign.

Improvement

We review performance and adjust the work.

Possible deliverables

What you may get

The final list depends on the scope we agree together.

Before you decide

Is this the right fit?

A useful scope starts with context, responsibilities and realistic expectations.

01

Who it is useful for

Businesses with an offer that can be communicated visually to relevant Facebook and Instagram audiences.

02

What we need from you

A clear offer, suitable destination or response process, account access, budget and approved creative inputs.

03

What is not automatic

Ad spend is separate. Organic social management, landing-page work and production beyond the agreed creative are not automatic.

04

A realistic outcome

A structured campaign with defined audiences, creative, tracking checks and a repeatable review process.

How it starts

How we start

Share the business goal, the current setup and anything that is limiting progress. We review the relevant material, ask the questions needed to define the work and confirm the scope before delivery begins.

You will know what is included, what you need to provide and which dependencies can affect timing or results.

FAQ

Common questions

Is ad spend included?

No. Advertising spend is paid separately to Meta.

How much should I spend?

The right starting budget depends on the market, goal and expected cost. We recommend a practical range first.

How quickly can ads start?

Once access, creative and the destination are ready, campaigns can be prepared for review.

What happens after someone responds?

The campaign should connect to a clear message, form, page or sales process.

Can SYNC work with what I already have?

Yes. We can review the current setup first and recommend what is worth keeping or improving.

What happens before work starts?

We confirm the goal, scope, responsibilities and expected timing before starting.

Your next step

Want help planning your Meta campaigns?

Tell us a little about the business. This service will already be selected in the enquiry form.

Get Meta Ads ↗